your current marketing
Where Do You Stand?

The way marketing materials are conceived, created, launched and incorporated into your day-to-day operations can make the critical difference between success and failure.

When done correctly and intelligently as part of a comprehensive strategic plan, your marketing can become your most cost-efficient sales force, working for you 24 hours a day, seven days a week.

What you need to ask yourself is, are YOUR marketing efforts the best they can be?

Here are 10 questions that can help you evaluate your current marketing efforts. If you’re not satisfied with your answers, or if these questions create doubt or concern, it’s time to talk to MPD.

    YES
NO
1. Is your marketing budget realistic compared to your goals and objectives?
2. Do you know what your marketing budget ROI is?
3. Do you properly protect your intellectual property?
4. Does your company identity need a makeover?
5. Does your marketing display a consistent positive image and theme throughout all areas applied?
6. Are your Customer Solicitation campaigns:
        a. Strategic?
        b. Effective?
        c. Measurable?
        d. Non Existent?
7. Are you giving your Customer Retention efforts enough budget consideration?
8. Are your customer support materials attractive, effective and easy to understand and use?
9. Are your sales promotions producing measurable results?
10. Would a freshened identity and improved marketing support heighten the motivation of your sales staff?
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